Networking with Hooter’s Girls?? What??!???

I received an invitation to attend an in person networking meeting with a large group I joined through LinkedIn. One of my work friends, E, also received an invite so we decided to meet there and network as a team. Working a room with two people is easier than one. As I parked in the lot waiting for her to arrive and talking to her via cell, a car parks and out hop the Hooter’s Girls. They grab food out of their trunk and head right into the networking group. I’m narrating the scene as it happens all E had to say was, “Are you serious?” Yes, I was serious. Right away my gut feel was is going to be bad and it was. The event was loud, unorganized, the food was all in one cramped location, and you had to yell to hear anyone.

E also had a few thoughts about the networking event I thought I’d share.

“It was very disorganized. You would think there would be some kind of welcome speech by the organizer with an explanation of the purpose of the gathering and some tips for networking, so that people did not just wander aimlessly. The set up was not conducive to meet and greets – just a mass of people huddled together looking befuddled. Also, there was no rhyme or reason to the broad cross section of industries represented. Perhaps if they set up areas for people with similar industries/interests to meet that would be much better. I just did not get a good vibe there. Zero interest in talking with anyone.

Then of course, you said it all when you commented that based on that experience you will never attend another event by them. Unfortunately, it leaves one with a negative impression of the whole group. Also, one last note – they made us go through the trouble of registering for the event, but then they never checked to see if we were actually registered – i.e. they did not check us in via a list of registrants. Now I get that they just wanted to fill the place up, but not checking names discourages people from taking them seriously when the appearance is that they letting anyone in off the street, and are just collecting business cards to bombard us with some sales pitch for some other nefarious reason.

Of course! Too bad you didn’t take a picture of the mess – it would have been a good visual of what not to do if you want a successful event. A photo of me looking very annoyed would have been good ;-). ”

I do agree with E’s appraisal of the event. This was the second one I’ve attended and I don’t plan on attending third. Lesson learned – sometimes large networking events are a waste of time and you’re better off cultivating the network you already have.

Taking my own advice - get out of your own network!

Last Friday I decided to take some of my own advice and get out of my normal work and social network. I RSVP'd for the Chapman Woman in Film Conference. What a great conference for women in general, and what fun it was learning about the film industry.

I majored in Communications/Public Relations. When I graduated from Chapman, I thought I’d never use the skills I learned in school recruiting. I was wrong. My classes taught me how to write and market. In the past, recruiting was all about talking and networking face to face. Now with recruiting becoming an on-line profession with more written communication than verbal all those classes with Janell Shearer and Veston Rowe came in handy. So going back to my roots was a good thing. I reconnected with some people I have not talked to in years and connected with some new people. Getting out of your normal network does work!

Internet Black Hole

Today while talking to a terrific, very smart USC MBA (he has a MS in engineering too), he mentioned the black holes of the internet: job/resume portals. He said they don’t work, on line networking doesn’t work and emailing resumes directly to HR doesn’t work. For the most part, he’s right. Our world of instant emails, instant gratification doesn’t always work for finding a job. So, note to job hunters – finding a job is very hard work and sometimes you have to go the extra mile. Finding a job is harder work than having a job. In order to not end up in the black hole you need to go the extra mile .

Create - a list of companies that interest you. Then find out who is in charge of what you want to do. Example, if you are a marketing person, find out who is the Marketing Director or Marketing Vice President. Then, send your resume directly to that person – after you customize your resume – see below for more on that. You can also send it to HR.

Tailor - your resume to fit the job you are applying for. Do not lie, do not embellish but do highlight those skills that are applicable to the job you are applying for. Your resume is a marketing tool. It helps you get the job but you need to get in the door to sell yourself.

Follow - always follow up a resume with a phone call. You can call twice and send one email, after that you become a stalker. You do not want to become a stalker.

Interview - When you get the interview remember your elevator pitch, know your resume and sell yourself. Know enough about the company to be able to explain why your skill set fits their needs.

Thank you – write a thank you note, don’t just email it. Personal well written notes are still a nice touch.

Got the job – great! Now get ready to work. Didn’t get the job – make sure you tell the people you interviewed with that they can forward your resume to anyone they think might be able to use your skill sets. Always stay on good terms with anyone you’ve interviewed with – you never know who they know. It’s best not to end up in the black hole of a burned bridge.