Running under the yellow flag

While chatting today with a great CFO, Bruce R., he mentioned how companies are holding back during this depression/recession. During his search process he’s been offered several jobs but with no monetary incentive to push the company forward and drive revenue. He’s been seeing employers cautiously, cutting salaries, and thinking short term by undercutting salaries, which does lead to resentment and people leaving for more money when they can.

He had an interesting analogy revolving around NASCAR. During NASCAR racing when there is an accident the official yellow flags the race – the cars are under caution and need to be careful while driving the track. Bruce thinks there are lots of companies running under caution and believes it’s the wrong time to be cautious.

It’s time to crank up the business and take an aggressive posture. Don’t let the recession dictate how you run your company.

Go to green and come home first under the checkered flag!