Online networking can be daunting. It’s reaching out to someone you don’t know, attempting to make a business connection, and hoping that you get it right. I don’t accept everyone connects and it’s often because they don’t bother to introduce themselves.
I like an introduction – the 15 second elevator pitch - but a softer version. Give a reason why you want to be connected. It can be as simple as I’m interested learning more about your industry or I’m new to the industry/area/profession and I thought I’d introduce myself. Be genuine and once they connect to you thank them with another short note. Most people are friendly and appreciate increasing their network too.